This is a great book for anyone wanting to look at ideas surrounding sustainable living and design; getting people involved and interested in the subject.
There are some great quotes in here:
"...a singular ideology should actually be avoided, as this would serve to indoctrinate and stifle an otherwise abundant and free-flowing creative culture of critique and innovation."
I really agree with this statement, as so many people feel as though they are being indoctrinated into a green way of thinking, and this is done by making them feel guilty about their personal impacts on the environment.
BUT, and this is a big but, indoctrination isn't productive or positive!!!
And as designers it does tend to pigeon hole you into A category that limits their creativity before they even start to explore their design capacity.
"Marketing is part of the design process, where sustainable attributes of product outputs are to be identified and celebrated, leading by example to make sustainability the new consumer language of desire and obsession"
This is what I am trying to question in my research, as at the high end of fashion not much thought is given to marketing ploys and overt green design. Rather that the design should primarily speak for itself and the green/sustainable attribute be something that is used where possible.
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