Monday, 9 May 2011

Tony Fry - Design Futuring....a new approach to design

                
Tony Fry - Design Futuring is a great book for any practitioners in design that want to consider a different approach to the way we design to make it more efficient and sustainable.
It is philosophical in text and not the easiest read but has great concepts and an honesty about it which is quite inspiring. Some of the more poignant quotes that I have taken from it are:

"Design as such cannot be disaggregated from the world around us and presented as a thing-in-itself."


"Design has to be understand anthropologically. It names our ability to prefigure what we create before the act of creation..."


"Our species auto-destructive mode of being is neither fundamentally recognised nor redirectively engaged. Myopically, the guiding forces of the status-quo continue to sacrifice the future to sustain the excesses of the present."


"To name and face the situation as briefly outlined is not 'doomsaying' but realism. Problems cannot be solved unless they are confronted and if they are to be solved it will not be by chance, but by design."


I think these statements are really poignant. For any designer this is a vote of confidence in your ability to reflect on what you do and how you could maybe do things differently. It's a can-do mentality and a challenge for the next generation of designers. I think Fry wants to prompt a new era in design.....do you think it will happen?

No comments:

Post a Comment